Guilherme Braz – or just Gui – is a visual thinker. He started shooting early on as a way to escape the slow-paced mountain town where he grew up. Boredom brew into creativity and filmmaking quickly became the best way for him to make sense of the world.

His work is all about aesthetics – whether it’s clean, stylised frames or quick cuts that melt into slow, fluid camera moves. He often edits his own stuff, which gives him full control over rhythm – from fast-paced-hectic-edit pieces to soulful-soft-tempo-contemplative cuts.

Gui moves across fashion, music, sport, and the occasional experiment. He’s worked with brands such as FIFA, Axel Arigato, Absolut or Vans, always blending story, texture, and emotion in a way that feels both cinematic and raw. His eye is sharp and his pacing intuitive. His taste leans towards raw elegance. Above all, he likes to keep things real – just with style.